At Finapp, innovation is a key aspect; it is part of our DNA and could not be otherwise, having started as a university spin-off. As a company, however, our north star is to put the customer at the center. Technology, innovation should always be declined to meet the customer’s needs in the most intuitive way possible. Ease of use hides a great deal of work, where the complexity of things has been resolved to offer customers only the benefits of a new technology. Starting from the data measured by our probes, we have created and will continue to create high value-added services to provide concrete answers in various application areas, all united by one common thread: water.